The Pool Technology That Sells Itself

Naturi pools combine breathtaking natural beauty with Italian engineering that makes installation easier and maintenance simpler

naturi shore and logo

Beauty That Commands Premium Pricing

Your customers want pools that feel like unique vacation destinations, not rectangular pools with conventional finishes.

Visual Appeal:

  • Beach Entry Design – Gentle slopes that mimic natural shorelines, perfect for families with children or anyone seeking easy access
  • Hand-Sculpted Surfaces – Create custom contours, shallow lounging areas, swim-outs, and unique features that reflect each property’s character
  • Vertical Wall Capability – Build to any depth, from wade pools to diving depths, with seamless integration between shallow and deep areas
  • Natural Materials – Quartz and marble aggregates in various grain sizes create authentic beach textures in colors from Caribbean white to Mediterranean tan
  • Seamless Integration – These pools blend with landscaping in ways traditional pools simply cannot match

The Water Experience:

  • Crystal-clear water that maintains exceptional clarity
  • Soft, natural feel underfoot—no rough plaster or harsh tile edges
  • The sensation of swimming in a natural spring or pristine lagoon
  • Water that flows through the entire pool surface, not just from wall jets

Every Naturi pool is one-of-a-kind. No two are exactly alike, which means you’re offering true custom luxury—and clients pay for that exclusivity.

Technical Advantages That Boost Your Bottom Line

The Sorgiva system isn’t just beautiful—it’s brilliant engineering that makes your job easier and more profitable.

The Patented Circulation System:

Traditional pools circulate water through wall inlets and drains, creating uneven flow patterns and dead zones where debris settles. Naturi’s revolutionary approach changes everything:

  • Water flows THROUGH the pool surface – Filtered water is distributed beneath the permeable quartz-and-stone finish, then emerges evenly across the entire pool floor and beach areas
  • No visible inlet fittings – Eliminates unsightly wall jets and creates clean, uninterrupted aesthetics
  • Even distribution throughout – Every square inch of the pool receives fresh, circulating water
  • Continuous sanitization – Chlorinated water saturates the structural layers, preventing algae and bacteria growth before it starts
  • Optimal heating efficiency – Heated water enters from the floor up, leveraging the natural rise of hot water for superior comfort and energy efficiency
Sorgiva layers and circulation graphic

Technical Performance Benefits

For Water Quality:

  • Optimal disinfection due to complete water circulation
  • Proprietary water distribution system that prevents algae formation
  • Reduced chemical consumption
    Consistently crystal-clear water with less effort
  • Natural filtration through permeable surfaces

For Maintenance:

  • Dramatically reduced algae formation
  • Less frequent brushing and vacuuming
  • Fewer service calls and warranty issues
  • Happier clients who refer more business

For Installation:

  • Comprehensive training on the Sorgiva system
  • Proven construction methods refined over years
  • Technical support throughout every project
  • Materials and specifications designed for Western Hemisphere regions

Superior Materials, Superior Results

01 | Two-Component Resin System

Naturi uses two-part resins engineered to be significantly stronger and more resistant to environmental effects during installation. This results in:

  • Higher quality end product
  • Greater durability and longevity
  • Better resistance to cracking and degradation
  • Consistent performance across varying climate conditions

02 | High-Temperature Performance

With the strongest, most heat and chemical resistant resins available on the market, Naturi materials excel in demanding applications:

  • High-temperature spas and hot tubs
  • Heated pools in any climate
  • Sun-exposed installations in extreme heat
  • Resistance to thermal stress and chemical breakdown

03 | Advanced Water Distribution

The proprietary water distribution system delivers multiple benefits:

  • Prevents algae growth through continuous circulation
  • Allows heated water to enter from the floor up, leveraging natural thermal dynamics
  • Enables endlessly customizable hydrotherapy options tailored to individual users
  • Creates even temperature distribution throughout the pool

04 | Unmatched Versatility

Naturi materials can be hand-shaped to accommodate virtually any design requirement:

  • Vertical walls – Build pools of any depth, from shallow play areas to diving pools
  • Any size or shape – No limitations on pool dimensions or configuration
  • Customizable ledges, benches, and seating areas
  • Beach entries with sculptable contours
  • Steps integrated seamlessly into the design
  • Special features and custom requests

This versatility means you can say “yes” to client requests that would be impossible with traditional pool systems.

Engineered for Performance, Built to Last

The Naturi pool system consists of carefully engineered layers that work together:

  1. Waterproofing Foundation
    Professional waterproofing protects against groundwater and ensures long-term structural integrity
  2. Permeable Base Structure
    A layer of quartz split with fiberglass mesh creates the circulation foundation—this is where the hydraulic system integrates into the structure itself
  3. Circulation Network
    Pipes deliver recirculating water throughout the permeable base layer, where it saturates the structure and emerges through the surface
  4. Finishing Layer
    Hand-troweled quartz and marble aggregates bound by high-performance two-component resin create the final surface—available in multiple grain sizes and colors for different aesthetic effects
Empty Naturi poll under construction

Infinite Design Possibilities

Each Naturi pool can be customized to match the property and client vision:

  • Any depth configuration – Vertical walls allow complete freedom in depth design
  • Beach entry configurations – Gentle slopes, multi-level terraces, or dramatic transitions
  • Surface textures – Fine grain for silky smoothness or coarser aggregates for authentic beach feel
  • Color selections – Caribbean white, golden sand, warm beige, Mediterranean hues
  • Integrated features – Natural stone outcroppings, sculptured lounging shelves, swim-outs, benches, ledges, steps
  • Hydrotherapy elements – Customizable jets, spa areas, and therapeutic features
  • Waterfall and fountain integration – Add movement and sound with ornamental water features
  •  Landscape integration – Coordinate with decking, plantings, and hardscaping for seamless outdoor living spaces
pool design mosaic
Naturi Logo
handcrafted sand pools

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Competitive Advantages That Close Sales

When competing against traditional pool contractors, you’ll have powerful differentiators:

For the Customer:

  • Truly unique design—neighbors can’t copy it
  • Any size, shape, or depth possible
  • Natural aesthetics that increase property value
  • Easier long-term maintenance
  • Healthier swimming environment
  • Superior materials and construction
  • European craftsmanship and innovation

For Your Business:

  • Premium pricing justified by superior technology
  • Higher profit margins on custom installations
  • Ability to accommodate any client request
  • Fewer callbacks and warranty issues
  • Word-of-mouth referrals from delighted clients
  • Exclusive territory opportunities